The best way to interact with Internet users and ensure online engagement is to provide an exceptional user experience (UX) complemented by a robust user interface (UI). Considered as two essential concepts for website optimization, UX and UI must go hand in hand to maximize user interactions.
UX design is more technical and analytical. It involves a lot of research to analyze and optimize the customer experience. It is about determining the personas to develop a targeted experience, using several disciplines such as psychology.
On the other hand, UI is closer to graphic design. It’s about the look and feel of a website, in addition to how it works. It reflects the strengths and the voice of a brand on the screen.
Together, UI and UX create a good user experience that takes the visitor on a predefined journey, known as user flow.
Vyv Media ensures that this experience directly supports your goals while meeting the needs and interests of the user.